Your next product may already exist inside your current one.
Some customers use your product in a way you never designed. When enough of them do the same unplanned thing, that is a product you have not named yet.
- 01Generate a prediction
- 02Export it to CSV
- 03Paste it into a Telegram channel
- 04Reformat it by hand
- 05Charge subscribers for it
183 accounts do this every week and none of it is a feature. Fork drafts the customer, the problem and a hypothesis about what might serve them better. A person accepts it before it can become a Preflight.
The best product ideas are already happening in your analytics.
What you can already see
- Feature requests
- In a spreadsheet
- Roadmap
- From opinion
- Funnels
- Only the ones you defined
- Session data
- Rarely looked at
What nothing tells you
- Which workflows customers invented on their own.
- How many of them do the same unplanned thing.
- Whether any of it is worth paying for separately.
This is the most speculative thing Nogu does, which is why it lives in Labs. It may become a product, become part of another product, or turn out to be a research direction that did not work.
Find the behaviour nobody designed.
- 01
Observe
Real session sequences, including the exports, the copies and the detours out of the product.
- 02
Cluster
Repeated sequences that no feature accounts for are grouped and counted.
- 03
Frame
A cluster becomes a customer, a problem, and a hypothesis about what might serve them better.
- 04
Accept
A person accepts a hypothesis before it can become a Preflight.
Sources this product is designed to read
PostHog, Intercom, Stripe can be connected today. The rest are sources the model is built for and cannot be connected yet. The app never offers a provider whose consent flow it cannot complete.
Behaviour
- PostHog (available today)
- Amplitude
- Mixpanel
- Segment
Context
- Intercom (available today)
- Zendesk
- Stripe (available today)
Fork is a Nogu Labs experiment.
It is research, not a roadmap commitment. If your customers already do something strange and profitable, we would genuinely like to hear about it.